Inside the Smart Hair-Dryer Arms Race of 2025
AI sensors, infrared light, and cordless power are redefining the blowout as pro-grade hair dryers go fully high tech.
Mantenha-se atualizada com as ultimas noticias da industria de beleza.
AI sensors, infrared light, and cordless power are redefining the blowout as pro-grade hair dryers go fully high tech.
Remington is named the No. 1 flat iron brand in the U.S. as L’Oréal debuts an infrared-powered styler, signaling a new tech-led era in heat tools competing for celebrity and consumer attention.
TikTok crowns its top-selling beauty products and rising brands for 2025, as social video cements its power over what consumers buy — from Wonderskin and Rhode to K‑beauty staples and indie upstarts.
From India’s Plum to drugstore mainstay Wet n Wild and Lady Gaga’s Haus Labs, cruelty-free and vegan beauty brands sharpen their competitive edge as certifications and celebrity backing reshape the global cosmetics market.
Dior Beauty fuses fragrance, lip oil and star power as Anya Taylor-Joy, Jisoo and Willow Smith headline the new Dior Addict ‘Glow’ collection.
From CES showstoppers to clinic-grade algorithms, AI-powered skin analysis is rapidly reshaping cosmetic dermatology, beauty retail, and celebrity aesthetics.
New data shows beauty influencers—especially micro-creators—are eclipsing celebrities and traditional ads as the primary force shaping how consumers discover and buy cosmetics online.
From K-pop idols to BookTok boyfriends, the Korean 10-step skin care routine cements its place as the global standard in 2026.
Runway shows, celebrity transformations, and AI-driven color tech are colliding to define 2026’s biggest hair-color trends, from transformative teal to metallic platinum and creamy, ‘quiet luxury’ shades.
From bakuchiol to biotech creams ‘4x stronger than retinol’, we break down the new wave of retinol alternatives and how to choose what actually works for your skin.
AI is taking over the treatment room, from app-powered facials to smart devices that mix your serum on the spot. Here’s how personalized skincare is changing for 2025—and what it means for your routine.
Urban Decay kicks off a rebellious new chapter with Dove Cameron, a transformative Naked launch, and a techy upgrade to one of the world’s most iconic setting sprays.
From derm-approved routines to celebrity hacks and the latest launches, here’s everything you need to know about the new wave of sensitive-skin beauty.