Beauty.ad Beauty.ad
news

Anya Taylor-Joy Fronts Dior’s Candy-Colored Addict Era

Dior Beauty fuses fragrance, lip oil and star power as Anya Taylor-Joy, Jisoo and Willow Smith headline the new Dior Addict ‘Glow’ collection.

Anya Taylor-Joy Fronts Dior’s Candy-Colored Addict Era
#Dior Beauty #celebrity beauty #Anya Taylor-Joy #fragrance launch #lip oil #luxury makeup

Anya Taylor-Joy Fronts Dior’s Candy-Colored Addict Era

Dior Beauty has officially unveiled its new Dior Addict “Glow” collection, a candy-colored fusion of fragrance and lip color fronted by Anya Taylor-Joy, Jisoo and Willow Smith, underscoring the French house’s escalating push to dominate the luxury beauty conversation in 2026. The launch centers on three signature perfumes—Rosy Glow, Peachy Glow and Purple Glow—paired with a full range of Dior Addict Lip Glow Oils, Dior Makeup’s creative and image director Peter Philips told Hypebae in a new interview about the drop.

A Three-Year Project Blending Scent and Shine

The Dior Addict expansion has been in development for about three years, according to reporting from Yahoo Entertainment, which detailed how Philips and Dior perfume creation director Francis Kurkdjian joined forces to merge makeup and fragrance into a single, playful concept. The dual launch is designed as an olfactive and visual wardrobe, with coordinating scents and lip oils inviting consumers to “dress” in glow from lips to pulse points, Hypebae reported.

The new collection arrives as part of Dior’s broader pipeline of 2025 and 2026 beauty innovations, which the brand is spotlighting across its “All New Arrivals” section and dedicated “New Beauty Products, Trends and News” hub, where the Addict Glow offerings sit alongside limited-edition Diorshow 5 Couleurs eye palettes and exclusive Dior Addict Rosy Duo fragrance-and-lip sets, per Dior’s U.S. site.

Inside the Dior Sweet Shop Launch in Los Angeles

To mark the roll-out, Dior staged a one-night-only “Dior Sweet Shop” experience on Sunset Boulevard in West Hollywood, transforming the space into a baby-pink candy store where the new Dior Addict Lip Glow Oil was literally on the menu, Vogue reported. Anya Taylor-Joy and Willow Smith headlined the event, turning the activation into a celebrity-heavy showcase of the brand’s high-shine aesthetic.

The pop-up, described as a pastel playground stocked with confectionery and product installations, positioned Lip Glow Oil as a lifestyle object as much as a cosmetic, reflecting Dior’s increasingly immersive approach to launches. The event also underlined Dior’s reliance on celebrity faces to translate laboratory-led innovation into shareable culture moments.

Anya Taylor-Joy’s “Experimental Beauty Era”

In a feature on the campaign, Hypebae framed Taylor-Joy as entering her “experimental beauty era,” noting how the actor’s chameleonic on-screen persona has made her a strategic fit for Dior’s more playful Addict narrative. The campaign imagery leans into hyper-feminine, high-gloss styling, with Taylor-Joy, Jisoo and Smith embodying different “Glow” moods intended to resonate with a global Gen Z and young millennial audience, the outlet reported.

The trio’s casting follows Dior’s long-running talent strategy of curating a spectrum of ambassadors who can speak to distinct markets and subcultures. Influencer Intelligence has previously reported that Dior structures its beauty roster across brand ambassadors, campaign faces, digital partners and collaborators, building what it calls a “multi-layered ecosystem of influence.”

A Global Roster: Jisoo, Willow Smith and Florence Hunt

Jisoo, who has fronted several Dior Beauty campaigns, continues to bridge the house with the K-pop-driven Asian market, while Willow Smith adds a more alternative, musically rooted edge to the Addict story. Smith was singled out by Hypebae in its 2024 roundup of the “coolest celeb beauty ambassadors,” which highlighted her role in Dior Beauty’s push to engage younger, digital-first consumers via Instagram and other platforms.

Dior is also widening its bench beyond the Addict campaign. Cosmetics Business recently reported that the brand has signed Bridgerton actor Florence Hunt as a new beauty ambassador, signaling an interest in rising streaming stars who can capture the period-drama-meets-modern-beauty zeitgeist. Together, the overlapping faces hint at a long-term plan to keep Dior front-of-mind across entertainment, fashion and music spheres.

Innovation Backed by a 600-Scientist “Reverse Aging” Engine

Behind the pop-pink launch sits a serious scientific apparatus. Dior’s Reverse Aging Board, created in 2023 and profiled by Vogue, coordinates 600 researchers worldwide to investigate the biology of aging and feed insights into the brand’s skincare, fragrance and cosmetics pipeline.

The board’s work is aimed at keeping Dior ahead of what Vogue called the accelerating “beauty innovation cycle,” particularly as luxury consumers become more informed and more critical of anti-aging claims. While the Addict Glow line is positioned more as sensorial, youthful play than clinical treatment, it arrives within a portfolio increasingly framed around long-term skin health and performance science.

Retail Theater: Soho Boutique and Limited Drops

Dior is also building physical spaces to match the spectacle of launches like the Dior Sweet Shop. The brand recently opened the Dior Beauty Soho Boutique in New York, which its “What’s New” page describes as a seasonal hub for ephemeral experiences, backstage-style beauty secrets and creations inspired by Dior’s archives.

The Addict Glow collection slots into this retail storytelling as part of a larger ecosystem of exclusives. Dior’s U.S. and Canadian “New Arrivals” sections list limited-edition Diorshow 5 Couleurs eye palettes and Dior Addict Rosy Duo eau de parfum and hydrating lip oil sets, pitched as collector items that turn routine purchases into events.

Promotional initiatives—including Lunar New Year gifts like a fiery red, star-shaped Dior makeup bag with qualifying purchases using a dedicated code, and special Valentine’s Day gifting packaging—further frame Dior Beauty as a gifting and celebration destination, according to the brand’s own news page.

Loyalty, E-Commerce and the Business of Glow

On its North American sites, Dior continues to court repeat customers with membership programs that offer birthday and welcome gifts, event invitations and exclusive services, according to the brand’s online beauty portals. The Addict Glow rollout is expected to feed into this ecosystem, encouraging consumers to layer purchases across fragrance, color and skincare while moving up loyalty tiers.

By pairing a celebrity-led, candy-shop fantasy with a research-heavy back end and a rapidly expanding ambassador network, Dior is using the Dior Addict Glow launch to assert its influence at the crossroads of luxury, youth culture and high-tech beauty—positioning shiny lips and matching fragrance as the latest status symbols in its growing global empire.

References & Links

Back to News